While we were revamping the competition, we thought we’d change the way judging is done. Instead of simply a vaunted group of bespectacled design icons, we decided to include people from all touchpoints in the process: designer, client and consumer. Paul Bradley and John Acevedo, bring not only design brilliance, but the eye, the craft, and the innovation to bear. Moni Wolf and Molly Moon bring the client and consumer to the judging table, respectively. Moni brings the power of interdisciplinary collaboration to create awesome user experiences. Molly tops out the judges with two scoops of mind-blowing ice cream - no, really. She brings her knack for consumer insight to the judging process (and we hope her truck laden with ice cream).

John Acevedo

Senior Designer at Adidas Innovation Team

John graduated with an Architecture Degree in 1994 from Roger Williams University, School of Architecture. Since 1995, he has worked in the athletic industry. As a Senior Designer on the Adidas Innovation Team, John couples hard scientific data with design. His work blends biomechanical data, fine element analysis, footwear testing standards and Adidas' best practices. He has delivered track & field innovations over three Olympics and worked over various athletic footwear categories.

Known for being highly imaginative and an expressive designer, John approaches the creative process with a mix of design acumen and critical thinking usually fostered by world class athletes. A gifted storyteller, his work can be summarized as richly textured and startling simple.

Paul Bradley

Executive Creative Director of Industrial Design for frog

Paul drives the strategic impact of the company’s global product development practice, working closely with the creative leadership team to foster frog’s expertise in product design. He collaborates closely with frog’s strategy and software groups to develop creative solutions for clients in each of frog’s nine international locations across the US, Europe, and Asia.

Prior to joining frog, Paul spent 16 years with IDEO and was instrumental in building its reputation as one of the world’s leading industrial design firms. He has won numerous design awards from both IDSA and I.D. magazine, and is recognized for his pioneering work on the first mouse for Microsoft. Bradley’s work on Logitech’s 3D mouse is featured in the Museum of Modern Art Permanent Collection.

For many years the focus of his design output has been on how people engage with hardware to control software. Through his work in health, mobility, and technology startups, he has helped clients realize dozens of successful products – accumulating more then a dozen utility patents.

Molly Moon Neitzel

Owner & Founder, Molly Moon's Homemade Ice Cream

Molly Moon Neitzel is an expert ice cream eater turned enthusiastic ice cream maker. Born in 2008 from the dream of bringing fun, locavore ice cream flavors to the Pacific Northwest, Neitzel's five Seattle-area scoop shops and signature Molly Moon's blue ice cream truck have been hailed as one of the best in the U.S. by Bon Apetit, Sunset, Food & Wine, and Travel + Leisure magazines. Additionally, Molly Moon’s Homemade Ice Cream was named this summer as one of Seattle Business magazine’s 100 Best Companies in Washington to Work For. A leader in the city of Seattle’s efforts to create the paid sick leave act for small businesses, Seattle’s favorite ice cream boutique proudly created 30 jobs in 2011 and generously offers employees who work a minimum of 25 hours per week a paid-in-full medical benefits package. Neitzel’s inspirational leadership was recently noticed by the Puget Sound Business Journal, as she earned one of the coveted spots on the publication’s 2011 40 Under 40 list, and Molly Moon’s Homemade Ice Cream was honored as the 2011 King County Executive’s Small Business of the Year.

Moni Wolf

Principal Design Manager at Microsoft’s Interactive Entertainment Business (IEB)

Before she joined Microsoft in 2009, Moni’s design career in the Consumer Electronics Industry started at Motorola in 1995.

During her career, Moni has lead numerous international design teams in the US, Latin America and Italy where she and her teams partnered with global industry leaders and manufacturers.

She obtained her bachelor degree in Industrial Design at the Fachhochschule in Schwaebisch Gmuend, Germany and her Masters of Art in the US with a major in Computer Aided Design and Visual Perception.