The Categories

We want to create a competition that is outward-facing, open, and supportive of the ways that design is being practiced today. Our goal is to have the submissions reflect the future of design with a touch of what’s in our bones: a soft, fuzzy, curious nature that’s wrapped in a smart, hard-working, exacting layer of high-standards. And the categories are...

Design for the Everyday

This category is for products that surround us in our everyday lives. These are objects or packaging that make our lives more comfortable, efficient, and pleasurable, whether in our home or out and about.

• Housewares
• Home Furnishings
• Softgoods
• Home Appliances and white goods
• Sporting goods
• Packaging design

Design for Information and Communication

These are designs that improve the way we communicate and handle information. We’re looking for products, interfaces and graphics that improve our work environment, our homes, or our mobile tools.

• Consumer electronics
• Home electronics
• Telephony and Mobile Communication
• Computer and Peripherals
• Copiers
• Electronic musical instruments
• Accessories
• Information Graphics

Design for Medicine and Health

We’re looking for devices, services, interfaces, and systems that help the administration of medical care, either in the clinic or at home. These can be designs that help medical practitioners in the course of treatment, or that enhance the relationship between practitioner and patient. We are also looking for designs that enable better patient experiences during inpatient/outpatient treatments and home care, and designs that give patients a better sense of information, security, and well-being.

• Medical devices and Instruments
• Home health care products
• Drug packaging
• Medical device interfaces
• Health care systems and logistics

Design for Science and Industry

Products that help us gain knowledge about the world around us, and use that knowledge for new ways of doing things. These are designs that help us explore the planet, our oceans, and the cosmos, as well as those that help us explore the things about our world that are normally unseen. We’re also looking for designs that take this knowledge and use it for new purposes, whether it be manufacturing more efficiently, transporting goods and people better, doing work more effectively.

• Space exploration devices
• Laboratory equipment
• Industrial and manufacturing equipment
• Industrial logistics equipment
• Robotics
• Scientific research devices and vehicles
• Aerospace

Reduce, Reuse, Recycle: Second life, Repurposing

Giving old products, spaces, and infrastructure a new life.

• Repurposed spaces and buildings
• New uses for old products or materials
• Innovative recycling

Design for Change

Design isn’t just about making things pretty – it can also be a medium for social change. This category is for products, campaigns, visual communication, and systems that change the way people interact socially, organize themselves, and can disseminate and democratize ideas.

• Design for the developing world
• Interfaces that aid social organization
• Social/Political action campaigns

Student Work

Don’t be a fool, stay in school. Now that you’ve heeded Mr. T’s advice, show us your stuff. This area is for your concepts, your student projects, and all the stuff that made your professors shake their heads. Projects can be product oriented, interfaces, systems, or interaction based.

Carbon Net Zero

This category is for the best products and systems that have a neutral or positive impact on the environment.


All those products that your boneheaded clients were too myopic to produce. Or the ones someone’s brother/secretary/personal trainer didn’t get. Here’s the place to praise the walking dead. The project may be dead, but the idea lives on.

Un-Product. Un-commercialized. Un-Conventional. Lo-Fi.

This category is for products that don’t follow the typical rules. Like a hand-crafted bicycle, a product process that involves hand-created forms (no CAD, think pottery, wax casting, etc.), any product that embraces low-fi instead of hi-fi.

Experiential Design:

Celebrate human interaction with digital media and/or brand. Give us something that makes us re-think our ideas about how we interact with digital experiences, or even a company.

• screens (games, websites, apps, devices and beyond)
• brand campaigns (several touch points in multiple mediums)

Environmental Design:

How has our relationship to space changed? We’re looking for inspired spaces that provide an authentic backdrop to the human experience.

• spaces (interior and exterior)
• installations (permanent and temporary)
• signage, wayfinding, and /or lighting
• exhibit and set design